Retrieval and ranking is important parts of Search Engine Optimization. Retrieval of data is process performed by the search engine’s spiders (robots). It is combined activity of spiders and search algorithms. Those three elements work in concert to retrieve the word or phrase that a user enters into the search engine’s user interface. And as noted earlier, how that works can be a proprietary combination of technologies.
The really tricky part comes in the results ranking. Ranking is also what you’ll spend the most time and effort trying to affect. Your ranking in a search engine determines how often people see your page, which affects everything from revenue to your advertising budget. Unfortunately, how a search engine ranks your page or pages is a tough science to pin down.
All efforts we do only to increase the page rank of our website. It is really tricky part. Ranking is also what you will spend most of the time and effort trying to affect. Ranking of web page determines how often people see your web page, which affects everything from revenue to advertising. The most that you can hope for, in most cases, is to make an educated guess as to how a search engine ranks its results, and then try to tailor your page to meet those results. But keep in mind that, although retrieval and ranking are listed as separate subjects here, they’re actually part of the search algorithm. The separation is to help you better understand how search engines work.
Here I will tell you different things which plays important role in page ranking in a search engine. Those factors are explained below.
Here location does not refer to location of the web page. Instead it refers the location of keywords and phrases on a web page. So, for example, if any user types “puppies” in Google search engine (or any other) to search, some search engines will rank the results according to where on the page the word “puppies” appears. Obviously, the higher the word appears on the web page, the higher will be page rank in search results. Why and how it happens? The answer is “A web page that contains the word “puppies” in title tag will likely appear higher than a web site that is about puppies, but does not contain this word in title tags. So, title tags are important thing. What this means is that a web site that’s not designed with SEO in mind will likely not rank where you would expect it to page rank.
One of the more recent ranking factors is the type and number of links on a web page. Links that come into the site, links that lead out of the site, and links within the site are all taken into consideration. It would follow, then, that the more links you have on your page or leading to your page the higher your rank would be, right? Again, it doesn’t necessarily work that way. More accurately, the number of relevant links coming into your page, versus the number of relevant links within the page, versus the number of relevant links leading off the page will have a bearing on the rank that your page gets in the search results.
The frequency with which the search term appears on the page may also affect how a page is ranked in search results. So, for example, on a page about puppies, one that uses the word five times might be ranked higher than one that uses the word only two or three times. When word frequency became a factor, some web site designers began using hidden words hundreds of times on pages, trying to artificially boost their page rankings.
Most search engines now recognize this as keyword spamming and ignore or even refuse to list pages that use this technique.
One last element that might determine how your site ranks against others in a search is the number of click-through your site has versus click-through for other pages that are shown in page rankings. Because the search engine cannot monitor site traffic for every site on the Web, some monitor the number of clicks each search result receives. The rankings may then be repositioned in a future search, based on this interaction with the users.
Page ranking factors change from search engine to search engine. Every Search Engine has their own methods and requirements. To get better benefits from Search Engine Optimization get in touch and try to know about all the key factors. Rebuild, update and optimize your web site time to time to meet search engine requirement.