Search Engine Optimization (SEO) is the science of designing a website to get maximum traffic from search engines and better ranking. So, to achieve this goal, SEO has some important elements which are basic and necessary part of this technique. All elements are important.
Elements of SEO
- Entry and exit pages
- Page titles
- Site content
- Web site structure
- Internal and External Links of Website
Keeping above mentioned elements in mind, other things to be considered are keywords, HTML, Links and Metatags. If you have all the elements on you web site then you site will be friendly to search engines. You will get top search results and ranking. But some times including all elements right, you can not get desired results from you SEO efforts, then there may some other factors such as advertising campaigns and update frequencies also affect your SEO efforts.
All of this means that you should understand that the concept of search engine optimization is not based on any single element. Instead, search engine optimization (SEO) is based on a vast number of elements and strategies. And it’s an ongoing process that does not end once your web site is live.
Search Engine Optimization (SEO) is a living, breathing concept of maximizing the traffic that your web site generates, and because it is, that means that it’s a constantly moving target. If you’ve ever played a game of Whack-a-Mole, you can understand how difficult search engine optimization is to nail. In the game, a little mole pops up out of a hole. Your job is to whack the mole on the top of the head before it disappears back down the hole and appears in another.
Search engine optimization is much the same concept. Search engines are constantly changing, so the methods and strategies used to achieve high search engine rankings must also change. As soon as that little mole pops up in one hole, he disappears and then reappears in another. It’s a frustrating game, but given enough time and concentration, you can become very good at it.
Importance of Internal and External Links in SEO
Another element of organic SEO that’s just as important as your web-site content is the links on your
pages. Links can be incoming, outgoing, or internal. And where those links lead or come from is as important as the context in which the links are provided.
When links first became a criteria by which crawlers ranked web sites, many black-hat SEO users rushed to create link farms. These were pages full of nothing but web links, some of which led to
relevant information and some of which led to sites in no way related to the topic of the web site. It
didn’t take long for search engine designers and programmers to catch on to these shady practices
and change the way that crawlers use links to rank sites.
Today, links must usually be related to the content of the page, and they must link to something relevant to that content. In other words, if your links don’t go to or lead in from pages that match the keywords that you’re using, they will be of little value to you.
The balance of links that are included on your page is also relevant. Too many links and your site could be labeled as a link farm. Too few and you’ll lose out to sites that have more and better-targeted links.
Your best option when including links on your web site is to link to the pages you know for sure are relevant to your site content. Don’t include a link unless you’re sure it will have value to your users, and then take the time to pursue links into your site from them as well.
One other type of link, the internal link, is also important. This is a navigational link that leads users from one page to another on your site. The navigation of your site (which is what these links are, essentially) should be intuitive, and natural in progression. And you should also include a site map.
Your site map not only makes it easier for crawlers to index every page of your site, but it also makes
it easier for users to find their way around in it. Ideally, users will never have to rely on the site map;
however, it’s nice for it to be there in the event that they either need it or simply want to click directly
to the page they’re seeking.